Now a full time Rabbit!
Finally, after many months of waiting my job title is now Company Secretary @ Rabbit Media Ltd, and nothing else. Finishing my day job to run the company full-time is the best (and most risky!) decision I have ever made. I now have time to really take things forward and start marketing the website for real! I have worked two full-time jobs since January, and I can’t say its been fun. But that’s all over now and its time to have a rest and get cracking with the website to get those user numbers up into the thousands where we need them to be. Adam is finishing full-time with his day job on Wednesday, but has decided to stay on in a freelance capacity a couple of days a week so that we at least have some money coming while we get the company off the ground.So yay for us!
Change of blog location
We have decided to move the blog to the website itself so that people who read it can also have a look around the site and hopefully sign up for a profile if they like what they see. It’s also because I just like the idea of having everything in once place. I’m not sure if we will port it from WordPress, or just create pages ourselves for the blog and update it from there. It all depends on how much WordPress charge for hosting a WordPress blog on your own site. Watch this space for this one…
Mini-tour!
Adam is currently working on a mini tour which will be accessible from the homepage. The idea behind this is that it gives a better impression of what the website is actually about and will allow prospective users to get a sneak peek inside the side before deciding if they want to sign up or not. We are getting thousands of people landing on the homepage every week, but hardly anyone is signing up so we need to convince people that signing up to DirtyRabbit.com is a good idea! The site looks amazing, works perfectly (touch wood!) and has all the useful features of the top social networks, but with a naughty, cheeky twists! We need to get this message across! It is in the form of a pop up through which you can view 6 or 7 screenshots and an explanation of what each shot show. I hope to have a screenshot of the finished thing next time I post. I think that we also need to let people know that signing up for a profile is free. It doesn’t say on the homepage that the site is free at the moment, which is a bit of an oversight on our part!
Print advertising and possible name change…
Our fab designer Adam is currently working on our brief for posters, flyers, t-shirts and business cards. He hopes to be able to send what he has done so far over for us to check this evening. I can’t wait to see what he has come up with! Fingers crossed we will be able to get some stuff printed in time for this years fresher’s weeks so we can hand some out around town and undertake some stealthy poster pasting around Durham and Newcastle. This whole process will be held up a bit because we’re thinking of changing the name of the website. We both get the feeling that the word ‘DirtyRabbit’ gives the wrong impression of the site and what it is about. It makes it sound like some kind of cheesy porn site, which its just not! We have had a mixed response about the prospect of changing it, and I must admit to being unsure. If we do change it we will need to keep the same branding, so it can’t be totally different, and I wouldn’t want it to be. I love our branding, our Rabbit characters and the whole ‘feel’ of the site, its perfect! But perhaps if we changed the name we would have more luck when it comes to getting affiliate marketing off the ground and when we sell our ad space to non-adult companies. We will just have to see….The process of editing every document, changing our email addresses and creating a new Facebook Page is a bit daunting, but if it’s for the good of the site I am willing to do it.
Social media marketing optimization – what we REALLY need!
Finally, we have some rather exciting news! I put a post for a social media marketer up on PeoplePerHour.com (www.peopleperhour.com) and received quite a few bids for our job ‘Social Media Marketing Optimization’. We haven’t accepted any bids yet, but will be having a conference call at lunch time with a very talented and friendly lady called Jeni Cantle from Fusing Creativity (www.fusingcreativity.com). I guess we will explain our situation and the issues we are having (i.e. not enough users!), and she will talk us through what she can do for us to help get our website known across the web. I have high hopes for a partnership between us as her CV is very impressive and we seem to get on very well. See my next post for an update…
—The DirtyRabbit.com Team, aka. Lottie & Adam.
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- Visit the website – http://www.dirtyrabbit.com
- Find us on Facebook – http://companies.to/dirtyrabbit.com/
- Follow us on Twitter – http://www.twitter.com/DirtyRabbit_com
- Contact us – lottie@DirtyRabbit.com







